https://www.dosomething.design/portfolio daily 0.75 2025-07-24 https://www.dosomething.design/portfolio/lead-by-design-aiga monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/a01c90c3-fa9e-4086-9e10-1da3559e4315/output.png Portfolio - AIGA: Lead By Design - What We Did: Reduced cognitive and emotional fatigue Improved retention and energy throughout the event Boosted connection to both the content and host city Significantly increased attendee satisfaction and community sentiment https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/534ab921-d4bc-4c5e-bc1e-4d35b8df65c7/xgangsallhere.jpg.pagespeed.ic.bg8jxq2h_T.jpg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753364766215-A3NU9H75N02X1V4AK6HN/IMG_1798+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/6258d8a4-baf2-49b3-a70c-1338ebb09642/xschedule-ideas.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/34f2b854-4ac3-4bf8-b63f-a2d1a4b532da/xstacey-presents.jpg.pagespeed.ic.YkQCd8-9mZ.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/83718480-8db7-4412-9b9e-14986911b0c7/xnaming-brainstorm.jpg.pagespeed.ic.7unP1YXmHe%402x.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753308602592-UNB0XNLICLZ31II9A16R/IMG_1897+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1d07ec92-2d83-4f0e-9fa9-a0c951b88447/xframework-foundation-1.jpg..jpg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/43d3342d-5f9f-47ad-b161-c92cc0d8b95c/xjoe-presents-2.jpg.pagespeed.ic.pUsZLKdEfg.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/48871cd7-54e7-4517-8a04-a431f8a80c41/IMG_1909.jpeg Portfolio - AIGA: Lead By Design - Overview Hosting the AIGA National Leadership Retreat is a big deal for any chapter. For Baltimore—a relatively small chapter—it was both an honor and a serious challenge. We were tasked with not just managing logistics, but crafting an experience that would resonate with 300+ chapter leaders from across the country. That meant coordinating with national staff, working across teams, and navigating the complex needs of an organization in transition—all while making sure our own city and community were represented with care and intention. From the beginning, we knew this retreat couldn’t just be a series of sessions crammed into a tight schedule. It needed to breathe, it needed space for reflection and space for connection. The opportunity wasn’t just to execute—it was to design an engaging experience that brought national design leaders together in a way previous retreats had fallen short of. https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/5c035a74-425b-48af-a0fd-4cb6cf6f70f0/xframework-finals.jpg.pagespeed.ic.WOHTxitlsU.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753207166827-CYLWFDX0ZWDJX93B98G5/lbd-gage.jpg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753206804291-3B9IPUXFN6KW0CMFKPNQ/IMG_1434+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1d0f3e15-e22e-474c-b3ef-438cd393c133/IMG_1448.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753207275087-3LNM9QMR64W3U49USYOB/IMG_1471+2+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753206804303-RZ0489W58O5358YIOJBC/IMG_1449+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/c9e796f8-373f-47d0-9fce-9a70f2a87aab/IMG_1467.jpg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753362866620-WUV0FB8A8BODL7E37SKN/IMG_1596+2+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/c75efbe0-6b79-46a2-96af-fd4654808b20/xsched-fleshed-out.png.pagespeed.ic.A-ldYCAiFB.jpeg Portfolio - AIGA: Lead By Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753207423433-Z1JV9VWECJEQ9UU49S1F/AIGA_Photo_Treatment-04.jpg Portfolio - AIGA: Lead By Design - “Thank you Baltimore for an amazing and inspirational week. You are some of the most amazing people I have ever met.” — AIGA Seattle “Thank you Baltimore for an amazing retreat. We’re excited to bring all the knowledge back to our chapter, and to revisit our core mission to better serve our community.” — AIGA Wichita https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/5eae8b14-870e-45ae-8098-bf2216e34fbd/IMG_1382+Large.jpg Portfolio - AIGA: Lead By Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753207441527-XQO2DKNAG49NDIWADK4H/IMG_1391+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753207454986-YFKBC19II0XC36Y28NRO/IMG_1396+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753207477232-DWCPL1VDNQZIT763GL4G/IMG_4024.JPG Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/c444d156-a822-4639-afb4-d4542b9d7a6b/IMG_1540.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753207647559-H3EH8I1Z4PV073L7EBHV/IMG_1372+Large.jpeg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753362954646-8MA18WVSI65JDU3DCCE7/IMG_4310.jpg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1753363123722-OWU9ZUOQOKXLNLU1CDSL/IMG_1583%2BLarge.jpg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/5113a8fd-0d73-42b5-8b85-f8ce02dc4e21/xbaltimore-retreat-takeaways.jpg.pagespeed.ic.3dyxTNhp9b.jpg Portfolio - AIGA: Lead By Design https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/d53ef29c-ab19-4409-a61d-151ed03551d5/xframework-fleshed-out.jpg.pagespeed.ic.66I-8ZHrA3.jpeg Portfolio - AIGA: Lead By Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/6b9b737d-187d-465a-823c-dac3a8078948/AIGA_Logo_family-04.png Portfolio - AIGA: Lead By Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dosomething.design/portfolio/henry-sbd monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/ee9dc761-b39c-46c9-bfd4-a69fec24f414/Timeline_Wave_1_Expanded_Page_01.jpg Portfolio - Stanley Black & Decker: Henry - Make it stand out The implementation of Henry helped SBD execute a mssive rollout schedule in record time. Launching over 100 individual market sites within a 3 month period. https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752543231268-VBXOP530RY9DN93S4J8R/bd-braz-tall.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752543232131-OO9JXUGSZUWD2EFDYFC7/dewalt-tall.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752543234325-1BHE6D7QF5SBWZRKV9UA/mactools-tall.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752543233778-2M1MP70U2O72EO5FRPEF/irwin-tall.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752878306515-YXR57V4J4S39GS7Z6MK6/lenox-tall.jpg Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752879235046-QEDGEJLTE0Q5MB37MSAO/facom-tall.jpg Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752879440958-XNDRRZB7P5490KLVHN2R/stanley-tall.jpg Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/8f23057c-0804-415b-a748-208237b59bbe/all+pages+laptops+and+mobile+copy.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/4a51a6b0-ed1b-4d94-a79a-20ef455858f3/dw-scan-1.png Portfolio - Stanley Black & Decker: Henry - Make it stand out Henry’s redesigned core boosted accessibility scores immediately. https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691623238-91Y6YEZPVNNDNAWDWRH5/IntrotoDigitalAccessibility-Slides_rev2+%281%29.pptx+%289%29.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691623290-HJO7UVW6QAGV60ENYY9P/IntrotoDigitalAccessibility-Slides_rev2+%281%29.pptx+%288%29.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691624264-4A5OLAC9EA3QBQ8FGRY6/IntrotoDigitalAccessibility-Slides_rev2+%281%29.pptx+%286%29.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691624219-PTMIMDCOXBKGYBQN56MQ/IntrotoDigitalAccessibility-Slides_rev2+%281%29.pptx+%287%29.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691625117-UBSIF30UDXJ8IYTFSEN7/IntrotoDigitalAccessibility-Slides_rev2+%281%29.pptx+%285%29.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691558540-4881NQRDNQZOFZK2ZSZS/IntrotoDigitalAccessibility-Slides_rev2+%281%29.pptx+%284%29.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/d0ea22aa-8cf2-4215-927c-dd54b6ad0ea6/website-biz-problem-1.png Portfolio - Stanley Black & Decker: Henry - Initiative Goals: Reduce development costs and launch timelines for brand sites Establish unified brand standards across international markets Enable brand teams to manage content while maintaining brand design and experience standards Improve accessibility across all sites to meet compliance and boost usability standards https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691242478-LF2E6NVXR7QKGAD2ZYPC/meet-henry.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691223878-A99FXQG5O6IX4CW0U0P1/henry-principles-1-1.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752691318787-FCJE70L5WKCWOPN1J906/button-accessibility-1.png Portfolio - Stanley Black & Decker: Henry https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/0bc3a3b8-5912-43f3-8db8-cf7343f29f1f/image002+%281%29.png Portfolio - Stanley Black & Decker: Henry - Make it stand out Our focused efforts on resulted in a massive improvement of accessibility scores across all SBD brands. https://images.squarespace-cdn.com/content/v1/61fbeade229b3474204b84fa/1752676805512-8HET5VTZBBSV6OYPA0M0/Screenshot+2025-07-15+at+12.31.50%E2%80%AFPM.png Portfolio - Stanley Black & Decker: Henry - Step 1: Audit & Simplify After auditing current brand marketing websites, we used color-coded wireframes to understand the most critical structures of common 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